Blue de Gênes - L'Atelier

Blue de Genes

Aero Denim Gillet
Aero Denim Gillet - Black - L'Atelier
Aero Denim Gillet - Black
Blue de Genes
€169,95
Annata Mil Shirt
Annata Mil - Henna
Blue de Genes
€189,95
Bacco Dakar shirt
Bacco Dakar Albiate Shirt - Grey Stripe - L'Atelier
Bacco Dakar Albiate Shirt - Grey Stripe
Blue de Genes
€159,95
Reduziert
Bacco Matricard Shirt - Blue - L'Atelier
Bacco Matricard Shirt - Blue - L'Atelier
Bacco Matricard Shirt - Blue
Blue de Genes
Normaler Preis €169,95 Sonderpreis€99,95 Sparen 41%
Calo Tencel Sweat Grey Melange
Blue de Genes
€239,95
Calo Tencel Sweat Navy
Blue de Genes
€239,95
Cassano Diego Gillet - Navy - L'Atelier
Cassano Diego Gillet - Navy - L'Atelier
Cassano Diego Gillet - Navy
Blue de Genes
€189,95
Dolgetta Egeo Albiate Shirt - White Stripe - L'Atelier
Dolgetta Egeo Albiate Shirt - White Stripe - L'Atelier
Dolgetta Egeo Albiate Shirt - White Stripe
Blue de Genes
€149,95
Folignio Gordian Albiate Overshirt - Navy
Blue de Genes
€220,00
Folignio Overshirt
Folignio Herringbone Overshirt - Navy
Blue de Genes
€179,95
Laurenzi Wool Henley - Charcoal
Blue de Genes
€159,95
Laurenzi Wool Henley - Sailor Blue
Blue de Genes
€159,95
Leather Key Chain
Blue de Genes
€12,95
6011 blazer
6011 blazer
Leopardi 6011 Blazer - Navy
Blue de Genes
€299,95
Leopardi spin navy
Blue de genes blazer
Leopardi Spin Blazer - Navy
Blue de Genes
€339,95
Leopardi Spin Blazer - Pale Grey - L'Atelier
Leopardi Spin Blazer - Pale Grey - L'Atelier
Leopardi Spin Blazer - Pale Grey
Blue de Genes
€339,95
Lino linen T-Shirt
Lino Linen - Olivine
Blue de Genes
€69,95
Lino T-Shirt white
Lino Linen - White
Blue de Genes
€69,95
Miguel brilliante shirt
Blue de Genes shirt
Miguel Brillante Shirt - Dark Navy
Blue de Genes
€119,95
Miguel Brillante Shirt - Light Blue
Blue de Genes
€119,95
Miguel brillante shirt
Miguel Brillante Shirt - White
Blue de Genes
€119,95
Miguel Lyn - Blue Stripe - L'Atelier
Miguel Lyn - Blue Stripe - L'Atelier
Miguel Lyn - Blue Stripe
Blue de Genes
€119,95
Paulo Avaro Green Jeans
Blue de Genes
€189,95
Paulo BB Medium Jeans
Blue de Genes
€179,95

 

About Blue de Genes

 

Blue de Genes is a Danish denim label taking its inspiration from the origin of jeans: the history of jeans started in Genoa, Italy, more than 400 years ago.

At that time, the harbor workers in Genoa used a robust fabric called “Geanes fustian”, made of Arab cotton, for working clothes and sailcloth. The material was dyed blue with indigo, very strong and thus well suited for work pants for these hardworking Dockers and sailors.

This fabric was exported to other countries, and eventually known as the Blue from Genoa, or in French "Bleu de Genes" since Genoa at that time belonged to France. The English adaptation of the expression then became “Blue Jeans”.


 



A sustainable journey

 

 

One of the biggest contributors to climate change is fast fashion and for many it has become a challenge to wear a piece of clothing more than five times. The reason: poor quality fabrics and fast shifting trends.

 

Blue de Genes want to do things differently. They go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear. Like a pair of dry blue jeans that has been broken in and faded in a special way unique to the wearer. Let’s admit it. Nobody likes the feeling of a pair of stiff dry jeans but the effort is worth it when you see the final result.

 

Therefore, Blue de Genes select only the fabrics that can stand the test of time and will age beautifully upon wear to create garments that you collect and hold on to.

 


 

Let’s get rid of plastic

Since their foundation, Blue de Genes have only used buttons from natural resources. Like Buffalo horn and Corozo nut, which is used for all of the shirts. You will find no plastic buttons on these garments. Only natural materials from sustainable resources.

Last year, Blue de Genes replaced the used plastic shipment bags with recycled paper bags. A small step yes, but a step forward.

A sustainable journey

The next step as a brand is to introduce products made of more sustainable materials like recycled wool, cotton and other sustainable materials. Off course, without comprimizing on quality. The research have already been intensified on fabrics and the collaboration with suppliers so that all work towards a common goal.

There is still a long way to go but even the longest journey started with the first step.The journey has begun.