Blue de Gênes is a Danish denim label taking its inspiration from the origin of jeans: the history of jeans started in Genoa, Italy, more than 400 years ago.
At that time, the harbor workers in Genoa used a robust fabric called “Geanes fustian”, made of Arab cotton, for working clothes and sailcloth. The material was dyed blue with indigo, very strong and thus well suited for work pants for these hardworking Dockers and sailors.
This fabric was exported to other countries, and eventually known as the Blue from Genoa, or in French "Bleu de Gênes" since Genoa at that time belonged to France. The English adaptation of the expression then became “Blue Jeans”.